How many Twitter followers do you have? How many Facebook fans? Most people have a good idea of their online social popularity. But can you describe how these followers are interacting with your website or blog? How many are actually visiting you and converting to customers?
Track Marketing Campaigns Using the UTM Tag
Google Analytics, free web tracking software, allows you to attach little codes to your links so that you can track just about anything. You can track campaign performance through email newsletter clicks, tweets, banner ads, affiliate programs, pay-per-click, and even offline campaigns. This will help you see which marketing efforts are the most effective and to better target your future campaigns.
You can use Google’s UTM Tag Builder to accomplish this, but I prefer UTM.to because it uses easy, down-to-earth language. You type in your link URL and your campaign details. Little pop-up bubbles tell you how to fill out the short form, and alert you when you’ve messed up the format. You can also get a long or short version of the new tagged-up URL.
Let me know how this works for you.