Monitor conversations about your brand, and join them to your advantage.
A recent article in CNN Money’s Small Business section acknowledged the power of consumer-generated content. I always read blog posts and customer reviews before trying a new product or service.
Are people talking about your small business? Do you have any control over what’s being said?
Check out John Curran’s article: Track what your customers say about you.
And after that, set up a Google Alert for your brand to monitor the conversations…